Moscow, 2008. Meet Natasha Sindeeva, 35: a confident woman originally from Michurinsk, the brand-new wife of a successful banker. One day, she decides to launch an independent news TV station. Dressed in a sable fur coat, driving her pink colour Porsche she scours through Moscow, looking for the perfect space for her future television empire. Surrounded by Andy Warhol's paintings in her picturesque suburban mansion, she daydreams aloud about her project: "I want to have a pink logo." Natasha knows nothing about the TV business; she knows nothing about news or politics, but she's obsessed with her dreams and full of naïve optimism. Natasha names her TV station "Dozhd'. The Optimistic Channel". After she christens the company, Natasha starts a video diary. What exactly drives her? Vanity? Money? Fame? There's one thing we know for sure: freedom of speech and human rights activism are not her impetus; these terms aren't even in her lexicon.